December 11, 2024
8 fun ways to use your professional photos to elevate your brand
- Branding
Firstly, well done for taking the leap and getting some professional images for your brand - I know sometimes that can feel nerve wracking and like another thing on the to do list. But doesn't it feel good to have them?
I often hear from clients that they feel empowered after a shoot and that it gives them confidence rather than being the scary thing they anticipated! But that's another blog post!
But now you have made the investment, have a gallery of photos to choose from... how do you use them?
This is also a useful post to read before you book your shoot because if you know what you'll use your photos for, that will really help guide the shot list that you and your photographer (Hi!) come up with.
Social Media - obvious right?!
Wrong! Lot's of brand still use their own photos on socials even after investing in professional images. There is nothing wrong with this, especially if you learn to blend your own images with your professional ones BUT! With a really good gallery you can curate a consistent social media feed. Why does that matter?
Social media thrives on visuals, and high-quality branding photos help your business stand out from others online. They have been proven to increase sales and engagement and build trust with your audience.
Use your images to:
Create eye-catching posts and stories.
Design engaging carousel posts that share your process or products.
Update your profile picture and cover photo to match your branding.
Consistent, polished imagery builds recognition and keeps your audience engaged.
Elevate Your Website
Your website is often the first place potential customers interact with your brand. Photos of you should be dotted through it to build that connection and trust, along with personalised stock imagery (not of your face but with brand identifiable objects) which I always make sure we get on a shoot.
Use your photos to:
Create an engaging homepage banner that grabs attention.
Showcase your team, workspace, or process on your "About" page.
Add product or service images that highlight the quality and personality of what you offer.
Your branding photos ensure your website looks professional, cohesive, and on-brand.
Enhance Your Email Marketing
Email marketing is a huge way to engage your clients away from social media. Clients often tell me how much easier writing their emails becomes once they have professional imagery (which is why a subscription package could work for you so that you can get regularly refreshed images!
Newsletters and email campaigns are powerful tools to connect with your audience. Incorporate your branding photos to:
Add visual interest to your emails.
Create header images or banners that align with your brand.
Showcase your products or services in a way that grabs attention.
Visuals increase email engagement and make your messages more memorable. And what's the point in spending time writing them if no one reads them?!
Stand Out with Custom Marketing Materials
Whether it’s a flyer, a business card, or a postcard, your branding photos add a professional edge. You can:
Create eye-catching brochures that people actually want to keep.
Design product inserts that feel thoughtful and on-brand.
Make your business cards pop with a photo that says, “This is me!”
Little details like this leave a big impression on your customers.
Bring Your Blog to Life
If like me you have a blog, images will make people want to read on.
Share your story or introduce your team with authentic, behind-the-scenes images.
Highlight customer success stories alongside photos of your products or services in action.
Make your posts more visually appealing (and shareable!) with stunning visuals.
As always your images are key to creating personable, identifiable materials and for keeping your audience engaged.
Create Scroll-Stopping Ads
Let’s talk ads. Whether it’s a Facebook ad or a Google campaign, photos that stand out are key. Use your branding photography to:
Design social media ads that make people stop and take notice.
Run Google ads with visuals that scream “professional and trustworthy.”
Collaborate on sponsored posts that feel authentic and aligned with your brand.
Strong visuals will give you better results - it's really that simple!
Add Flair to Your Videos
Even if you’re not a pro videographer, your branding photos can work wonders in your video content.
Use them as transitions or intro slides.
Create slideshows or reels with your images.
Add them as thumbnails to make your videos look polished and professional.
It’s an easy way to stretch your visuals across multiple platforms and achieve that consistency across your brand.
Keep Your Brand Consistent Everywhere
Consistency is key to building trust, and your branding photos can help you stay on point:
Refresh your LinkedIn profile or company page.
Update your online store (hello, Etsy and Shopify!) with cohesive visuals.
Add a touch of professionalism to presentations and pitches.
Everywhere your brand shows up, your photos should make sure it looks amazing.
Your branding photos are a treasure trove of possibilities, so don’t let them sit on your hard drive! Use them to tell your story, connect with your audience, and grow your business.
And if you are feeling a bit lost and overwhelmed, book a chat with me and I can help you plan and make the most of your images either before or after your shoot!
L x